Grow Your Book of Business
The protection gap is found anywhere your customer is exposed to a risk that they could insure against but do not. This is a surprisingly large problem. Today, customers only carry 40% of the coverage that they need, which means there is major opportunity for independent agents to fill this gap.
The more you understand the specializations of your customers - the specific risk in their business and industry, the more likely you are to find a gap. This ebook looks at 5 big opportunities for agencies to cross sell into the gap and ways to diversify and grow your book in the process.
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