Grow Your Book of Business
In the past, agents could rely on personal line sales to meet their revenue goals. But with intense competition in the industry, frequent M&A activity, and an increasingly commoditized market, that is no longer the case.
To remain competitive and continue to expand your book of business, diversification into new lines of business is more important than ever. Agencies that are successful in expanding their books are able to identify niche opportunities and become trusted advisors to small business owners.
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