Join guest speaker, Ellen Carney from Forrester Research to learn how data and analytics can unlock growth for your agency.
The insurance landscape is constantly evolving and with new risks come new insurance products to sell. But how does an agency effectively cross-sell into their existing customer base to unlock growth? It starts with having insight into your customer's needs in order to target the right opportunities.
In this session, Forrester research will cover:
- Coverages that are needed but often not bought
- How data and analytics can be used to identify and unlock these opportunities
- How to easily visualize specific cross-sell opportunities in your existing book
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