Become a More Informed Agency

The protection gap is found anywhere your customer is exposed to a risk that they could insure against but do not. This is a surprisingly large problem. Today, 75 percent of U.S. businesses are underinsured, and 40 percent of small-business owners have no insurance at all. This means there is major opportunity for independent agents to fill this gap.

The more you understand the specializations of your customers - the specific risk in their business and industry, the more likely you are to find a gap. This ebook looks at 5 opportunities for agencies to cross sell into the gap.

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